Perceptions

I am writing a Lesson Plan for one of our Circle Ministry topics this week and the subject is Perceptions. It occurred to me that this subject is one of the primary reasons for the development of my Frontier Markets Compendium. It is precisely the PERCEPTION of the frontier markets that blocks any attempt at learning their REALITIES. False perceptions make it easy to turn away from the understanding of, let alone investing in, the frontier markets. One takes comfort in what he already knows and has experienced. Thus when perceptions alone guide decisions, those decisions are at best uniformed and at worst robbing the decision maker of global, boundary-free realties that could materially alter the outcome of those decisions. I believe that alteration whether social or economic would be of tremendous benefit to any thoughtful decision maker.